Google, Meta and McKinsey have signed new U.S.-based agreements to purchase carbon removal credits from reforestation projects, signalling growing corporate demand for nature-based climate solutions. The deals are part of broader efforts by large companies to offset residual emissions and support the scaling of high-quality carbon removal initiatives. These agreements typically involve long-term commitments to ensure project viability and environmental impact.
The transactions are linked to the Frontier and Symbiosis coalitions, which aim to accelerate carbon removal markets by guaranteeing future demand for credits. Reforestation projects focus on restoring degraded land and capturing CO2 while delivering co-benefits like biodiversity and community support. The move reflects increasing private-sector investment in carbon removal as companies pursue net-zero targets and seek credible climate mitigation pathways.
