The European Union has brought new anti-greenwashing rules into force, targeting misleading environmental claims made by businesses. Companies will face stricter requirements when promoting products as sustainable, eco-friendly, or environmentally friendly, with greater emphasis on providing clear and verifiable information.
The rules also strengthen requirements for sustainability labels and restrict unsupported environmental claims. The measures aim to give consumers clearer information, improve transparency, and reduce the use of vague or unverified green marketing practices across the European market.
Reference: ESG Today