The term greenwashing first appeared in 1986, in an essay by environmentalist Jay Westerveld. There, he claimed that a hotel asked its guests to reuse their towels, purportedly to save the environment but, in reality, to save it money. Since then, the meaning has broadened to what S&P Global describes as “making exaggerated or misleading environmental claims, sometimes without offering significant environmental benefits in return.”
In fact, 44% of investors surveyed by Quilter Investors, in May, stated “greenwashing” of investments as their greatest concern when it comes to environmental, social and governance (ESG) investing. Read more
Tags:ESG
